Thu, 06 Aug|
Holiday Inn Singapore Orchard City Centr
Professional Certification in Marketing Automation
This intensive 2-day course helps you understand what good marketing automation looks like and whether it’s right for you. You will also explore marketing automation best practices and gain practical industry knowledge from the trainer. By the end of the course, you will be able to successfully impl
Time & Location
06 Aug 2020, 09:00 GMT+8 – 07 Aug 2020, 17:00 GMT+8
Holiday Inn Singapore Orchard City Centr, 11 Cavenagh Rd, Singapore 229616
About the Course
Marketing automation is a software/technology that streamlines, automates, and measures marketing tasks and workflows so that companies can increase their operational efficiency and grow revenue faster. In other words, companies don’t employ marketing automation to automate their marketing. They utilise it to increase revenue quickly, generate high-quality sales-ready leads, measure, and prove marketing Return on Investment (ROI). However, while a handful of companies achieve amazing ROI from marketing automation, others achieve modest gains, and even a few fail to get any value at all.
In this 2-day course, you will:
Make a business case for marketing automation
Map marketing automation to the customer journey
Generate and use customer insights to promote the relevant content
Align your marketing and sales functions to maximise revenue
Survey the landscape of different marketing automation tools
Develop a measurement dashboard that will enable you to maximise the ROI in selecting any marketing automation tools
Public Relations & Social Media Strategist: Andrew Chow
Andrew has spoken in over 15 countries in a span of 5 years and has addressed more than 20,000 people on digital marketing, personal branding, enneagram, public relations, and branding. His 30-year career has seen him work with an array of clients including AXA Insurance, Singtel, Sony Pictures, M1, and Starhub.
While he is a successful entrepreneur and speaker based in Singapore, he is also the best-selling author of a highly popular series of books: Social Media 24/7, Public Relations 24/7 and Personal Branding 24/7. Andrew has had more than 300 interviews and features published about him and his business by both local and regional media.
Andrew was listed as the Top 10 Most Influential Speaker in Singapore in 2013 by the Singapore Business Review. Additionally, he won the Spirit of Enterprise in 2008 and the Successful Entrepreneur in 2010. Before he served as the President of the Asia Professional Speakers – Singapore (APSS), he also won the coveted Spirit of Service Award from the Industry.
This intensive 2-day course helps you understand what good marketing automation looks like and whether it’s right for you.
Course Subsidy Information
IBG-STS accredited course Enhanced Funding Support where 95% (till 30 June 2021; thereafter 70%) of the course fee is subsidised.
Singapore Citizens aged 40 years & above will be eligible for 90% co-funding of direct training costs.
Grant capped at S$7,000 per participant per programme.
When a participant (Singapore Citizen or Singapore Permanent Resident, physically based in SG) is sponsorsed by company, Training Grant Allowance (TAG) of S$15/hour is available for programmes commencing between 8 April 2020 and 30 June 2021 and completed no later than 30 September 2021.
TAG will be reimbursed to the relevant sponsoring companies upon the participants' successful completion and passing the assessment component of the IBF-STS programme.