Successful business leaders are able to take their audience and stakeholders on a journey, leaving them inspired and motivated. But getting your ideas across and keeping your audience engaged throughout is tricky. When mastered, storytelling can be a powerful communication and organisational tool.

Key Takeaways

You will gain valuable insight into some of the most effective storytelling techniques used in workplaces, and in particular how you can use stories to build trust and impart corporate values. You will also:

• Understand why storytelling is such a powerful communication tool for business and management;
• Know how to use stories to build trust in you and to connect positively with your staff and clients;
• Know how to use stories to effectively transmit corporate values;
• Use effective strategies for preparing, telling and sharing stories;
• Have had the opportunity to practise telling your own stories in a supportive and safe environment.

Trainer’s Profile 

Sheila Wee is a professional storyteller, storytelling trainer and story consultant with 18 years’ experience. Because of her work to pioneer the movement to revive the use of storytelling, she has been described as a Godmother of Singapore storytelling. She co-founded Singapore’s first professional storytelling company and has taught, or mentored most of the storytellers now working here. She has been an active Executive Committee Member of the Storytelling Association (Singapore) since its founding in 2006, taking on roles such as Vice-President and President.