What is Design Thinking and Why Is It So Popular?

Design Thinking, a method developed by IDEO, a Global Consultancy based in Palo Alto, California. Design Thinking is an iterative user-centric process that seeks to understand user, challenge traditional assumptions, and redefine problems in an attempt to identify alternative strategies and solutions. Design Thinking provides a solution-based approach to solving problem through emotive lenses and sensitive feelers. 

Design Thinking: Integrating Innovation, Creative Thinking & Total Customer Experience

Technology disruption and Digital Transformation has dramatically changed the way organizations evolve. Some of the world’s leading brands, such as Apple, Google, Tesla, Alibaba Samsung and GE, have rapidly adopted the Design Thinking approach, integrating creative problem solving, technology adoption and future proofing to propel their business forward.  Design Thinking is being taught at leading universities around the world, including Stanford, Harvard and MIT. The key aim of Design Thinking is to provide a tried and tested systematic approach to transform you and your organization way in approaching business issues and coming up with innovative strategies that are both workable and productive.

2 Day Design Thinking & Innovation Strategy Masterclass: Instilling User Centric Mindset to Business Challenges Through Collaborative Learning 

Whilst design thinking can bring about creative solutions to complex business problems, design thinkers constantly run headlong into challenges in bureaucratic and entrenched business cultures. In this highly practical masterclass, you will learn how successful companies and business leaders adopt Design Thinking approach to re-think how they approach planning and execution. For example, Design Thinking allows for the re-perceiving of existing practices like benchmarking and instead refocuses the process on uncovering insights rather than solely for comparisons. 

Key Takeaways: Gain Practical Solutions to Overcome Business challenges Instantly

Learn practical tools and techniques on how to implement Design Thinking to your organization 

• Understand the core principles and different approaches to Design Thinking 

• A Step by Step guide on how a Design Thinking process: Ideate, Prototype, Test and Implement 

• Develop practical skills to apply Design Thinking for creative problem solving, innovation and work improvement. 

• How to effectively apply Design Thinking to changing context and/or different business scenario 

• Learn how Companies uses pattern recognition and consumer insights to solve problem 

• Gain Hands-on learning experience discover surefire ways to generate infinite solutions through divergent thinking and rapid prototyping

• The latest Use cases & Best Practices in Design Thinking

• Class discussion, reflection and collaborative Learning

Who should attend?

This Masterclass is ideal for 

• Decision makers from any industry who want to improve their organization’s capacity to formulate and implement innovative strategies, as well as for entrepreneurs and startup business leaders launching new offerings. 

• Executives or Senior officers seeking tools and techniques for maximizing innovation and entrepreneurship within a business environment

• Professionals involve in business development, consulting, business strategy, marketing and sales seeking tools and frameworks to capture and deliver on those ideas, 

Methodology 

Through combining up-to-date management theory, together with practical realities of management using Case Studies, Video, Hands-on Practice. Role-Play, and teambuilding activities